MAKE YOUR CULTURE
VISIBLE
A guided cultural transformation system for The Built Environment.
Because when you
can see your culture,
you can shape it
Human-led. AI-supported. Built-environment informed
New to IRIE?
Here’s What You Need to Know
IRIE stands for Innovation, Responsibility, Inclusion, and Equity — the four pillars at the core of the IRIE Cultural Transformation System™.
The IRIE System guides you and your practice through…
New here? Browse our Glossary to understand IRIE terminology.
Pathway
Your guided transformation
(Illuminate → Re-imagine → Implement → Embed)
Learning Circle
Builds shared language and psychological safety
Assessment
Reveals your Cultural Community
£75 Gets you
Four immediate deliverables that set the foundation for your transformation
Instant Community Placement
Clear insight into where you and your practice sit today across the four IRIE Cultural Communities.
Actionable Tips for Each IRIE Pillar
Practical insights aligned with Innovation, Responsibility, Inclusion, and Equity.
Plus: 14 days of IRIE Companion™ access after your discovery call
Value: £475+ • Your Investment: £75
Detailed Results Report
A structured interpretation of your cultural strengths, patterns, and opportunities.
Discovery Call Eligibility
A dedicated conversation to unpack your results and explore next steps.
Your Journey in Three Foundation Steps
These three steps lead into your full transformation pathway.
1
IRIE Cultural Assessment™
Leaders and team members complete the assessment. Their perspectives combine to reveal your Cultural Community.
2
IRIE Cultural Community™
Your assessment places you in one of four non-hierarchical communities:
Builder • Explorer • Collaborator • Pioneer
Each community reflects how your practice currently works — and which supports will move you forward.
3
IRIE Learning Circle™
Everyone begins here.
A facilitated space to build shared understanding, align language, create psychological safety, and prepare for the IRIE Pathway.
Why This Matters in Practice
Culture isn't abstract — it directly affects how your practice performs.
Fee Bids
Stand out with clear cultural credentials and a proven collaborative process.
Client Relationships
Strengthen trust through consistent, values-aligned ways of working.
Risk Reduction
Reduce costly miscommunications, conflict, and delivery failures.
Design Outcomes
Better culture → better collaboration → better design.
Team Retention
Build a culture where talented people want to stay, grow, and contribute.
Practices investing in cultural transformation report measurable improvements across all five areas — starting with just £75.
What Practice Leaders Say
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"Mind-opening. We've matured as a practice and can now address cultural tensions directly."
Wilf Meynell
Founder of Studio Bark -
"A quick, accessible way to meaningfully measure culture — packed with valuable learning."
Alasdair Ben Dixon
Founder of Collective Works -
"I feel more confident having difficult cultural conversations — and safe doing so."
Sarah Broadstock
Director of Studio Bark
How We Work
Human-led facilitation
Quarterly sessions with Dian + guided implementation support
AI-supported behaviour change
Weekly IRIE Companion™ reflections that reinforce cultural habits.
Built-environment expertise
Designed specifically for architecture, design, and the wider built environment.
Whole-practice engagement
Leaders and teams participate at key moments.
Guided transformation cycle
One clear journey — from awareness to embedded change.
Equitable tiered pricing
An investment that reflects your practice size and capacity.
You're not buying a programme.
You're partnering with a guide.
Equitable Pricing Model
Your investment scales with your practice.
Because Equity is an IRIE pillar, our pricing ensures transformation remains accessible, especially for SMEs.
Investment Framework
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Flexible, accessible pricing
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Scaled to team size and engagement
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Custom pricing based on organisational needs
Most practices invest in the full transformation journey, which includes the Assessment, Learning Circle, Pathway, and ongoing IRIE Companion™ access.
Book a discovery call to discuss your practice's specific needs and investment level.
Common Questions
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Because Equity matters — the assessment delivers professional value through instant placement, a detailed report, actionable insights, and a complimentary discovery call.
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IRIE is the only institutionally aligned cultural transformation system for the built environment, combining assessment, AI-supported coaching, peer learning, and professional alignment (RIBA, ARB).
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IRIE meets you where you are. Each Cultural Community is valid and non-hierarchical, which lowers defensiveness and builds shared understanding.
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Assessment: 10 minutes.
Transformation journey: structured, supportive, and flexible.
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Instant placement → PDF report → reflective questions + actionable insights → discovery call → 2-weeks IRIE Companion™ access.
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Yes — the IRIE System is used across the UK and Europe and is adaptable internationally.
Ready to MAKE YOUR CULTURE VISIBLE?
Start with the IRIE Cultural Assessment™ — takes 10 minutes.
Start Cultural Assessment
Start with the IRIE Cultural™
Book a Call
Schedule a discovery session
Email Us
Get in touch via email