MAking CULTURE
VISIBLE
I help built-environment leaders and teams make workplace culture visible, measurable, and commercially workable — starting with a diagnostic-led transformation system designed for the realities of delivery.
Meet IRIE ™
IRIE™ is a diagnostic-led cultural transformation system for the built environment. It helps leadership teams see how culture is operating in their organisation, before deciding whether — and how — to intervene.
irie is how workplace culture becomes visible — not as an idea, but as something you can actually work with.
THE IRIE™ PILLARS
A diagnostic lens for understanding how culture operates in real workplaces.
Innovation
How ideas, learning, and experimentation are enabled — or constrained — under pressure.
Responsibility
How leadership accountability, decision-making, and ownership are experienced day to day.
Inclusion
Who is heard, valued, and able to contribute in everyday work.
Equity
How power, opportunity, and progression are actually distributed over time.
The IRIE™ Methodology
A diagnostic-led pathway from insight to embedded change.
Illuminate
Make culture visible
Re-imagine
Make sense of what you see
Implement
Design change that fits the organisation
Embed
Make change stick
POSITIONING
This work is often mistaken for inclusion or leadership development.
It is neither.
Inclusion and leadership matter deeply — but they cannot be sustained without the cultural infrastructure that supports them.
IRIE™ exists to make that infrastructure legible and workable for real built-environment organisations.